Or perhaps, rather, why no one should trust the mainstream media, at least not without and until serious fundamental changes are put in place and, importantly, media outlets such as CNN, the New York Times, the Washington Post and others earn the public’s trust. It isn’t going to happen overnight — It is going to take day after day, week after week, month after month, year after year of consistently and repeatedly demonstrating meticulous care and attention to the basics: Unbiased reporting of the facts, and clear and distinct separation between factual news and opinion or commentary.
The news has become the news, and that is a serious problem for all of us.
Real news reporting and journalism is not glamorous, nor should it be: They must be, in effect, about the long, hard, day-in and day-out work grind much like that of the “common” man you are providing a service (your reporting the news) to. Unfortunately, what so-called news and reporting and journalism has become for the individual is more about chasing accolades and awards, fame and fortune, and celebrity; and for the news corporations it is more about ratings, advertising, and revenue.
Yes, private mainstream media (not government funded or subsidized) has always been a business and, ultimately, business is about turning a profit: Arguably, then, if the more profitable business model skews toward opinion, commentary, talk shows and such, then make a decision to be honest about that with yourself and those who are, in effect, your customers. Don’t, for example, continue to make grandiose and intellectually dishonest claims such as that you are the Most Trusted Name In News. Or, at the very least poke fun at yourselves and admit and realize that the claim is entirely one made up for marketing, and isn’t intended to be accurate. The news has become the news, and that is a serious problem for all of us.